Phone: (212) 777-4374 | M-Th 7am-8pm | Fr 7am-7pm

ActiveCare Staff - Administrative Staff

James Francisco

Office Manager/Patient Care Coordinator

James Francisco is a Brooklyn native who earned his Bachelor of Science degree in Business Management from Saint Peter's College. James has worked in numerous industries and has gained experience in general retail management, real estate sales, transportation and security. His exposure to these different settings has led to his unique set of skills and abilities. James has embraced his new role as Office Manager and Patient Care Coordinator at ActiveCare Physical Therapy®. He hopes to use his skills and experience to grow the client base and to continue their proven track record of successfully treating patients through their one-on-one holistic approach.


Elizabeth Ruffin

Marketing and Operations Manager

Elizabeth is a born-and-raised Southerner who calls Nashville home. In 2011, she came to New York City working in hotel management. She fell under the spell of the concrete jungle and stayed.

In college, Elizabeth worked in the medical field doing management for a surgical group. She decided to try her hand in the hospitality industry and spent a few years in hotel operations. During those years, she spent her free time de-stressing through activities such as pilates, yoga, dance, and kickboxing. As a dancer and gymnast from the age of 3, this style of movement spoke to her. Elizabeth always enjoyed an active lifestyle as a means of personal growth and overall wellness.

Realizing that her passion for the health and wellness industry was greater than that of hotel management, Elizabeth came back to the medical field. Her experience in operating, marketing and event planning in both fields provided her with a diverse skill set. She firmly believes that patient care in the medical industry is synonymous with customer service in the hospitality industry. Her favorite part of both fields is her daily interaction with people and working to provide the best service possible. She is grateful for the learning opportunities and challenges associated with both fields.

In addition to spending the last 5 years overseeing and expanding physical medicine practices, she also teaches Pilates. It was her love of Pilates (and a shoulder tear that was fixed with physical therapy and Pilates) that fueled her desire to be part of ActiveCare. She loves the concept of Pilates-based rehab, particularly with a group whose holistic approach to care aligns with her belief that rigorous physical activity and a variety of movement forms helps to promote a life of longevity and balance.


Eric Adorno

Front Desk Receptionist

Eric was born and raised in New York City and has always envisioned a career in which he can help others in any aspect of life. As the youngest of 2 siblings, he was always pushed to strive to greater heights and achieve his dreams. He is pursuing his Bachelor's Degree in Exercise Science at American Public University (APU). Eric was an Assistant Manager at The Vitamin Shoppe for three years and worked as a Personal Trainer at Equinox. He obtained his Personal Training Certification from the National Council on Strength and Fitness and is certified by the Red Cross for adult and pediatric CPR/AED use.

Eric is excited to join the ActiveCare team in an administrative role. He is presently using this work experience as a supplement to his APU coursework. The field of Physical therapy was always a passion of his since entering college. Eric is eager to learn more about the human body in the future, and is passionate about helping injured family members and friends. Helping someone overcome a challenging obstacle such as rehabilitating an injury is a feeling unmatched by any other. Eric aspires to use his positive attitude, his knowledge and his experience to motivate his future patients in all areas of their lives.

Eric also has an interest in business, which inspired his decision to join the front desk team. Eric hopes to use the valuable experience gained from ActiveCare PT along the road to becoming a Doctor of Physical Therapy. In his spare time, Eric enjoys watching sports, playing video games, and studying the stock market.